Rudi is an event planning company operating in Germany, specializing in corporate events, dinner galas, conferences, and private events. As part of its operations, it has collected, stored, and processed large amounts of personal data.
They want to introduce a personalized marketing campaign for a discount aimed at businesses owned by women. To do so, they need to use clients’ personal information. In the past, the company has shared their clients’ personal data with a PR company based in the US, who has used the data to implement promotional product campaigns for companies operating in Germany.
In one of the events organized recently, it was decided that Rudi would be compensated based on the number of participants that attend the event. One employee registered all participants that attended the event, using their names and email addresses. Two months following the event, the list of emails was added to the list of Rudi’s monthly recipients of newsletters.
Being aware of the GDPR and the rights granted to data subjects, a number of clients have requested from Rudi to have their personal data erased, maintaining that this is an absolute right that can be exercised regardless of any circumstance.
Based on the scenario above, answer the following questions:
- Rudi used personal information of clients to send all female customers a discount offer. Which right could data subjects exercise to stop this from happening?
This case refers to the right to object to processing of personal data, including profiling. Data subjects have the right to object processing of their personal data without their explicit consent. Furthermore, data subjects have the right to stop personal data from being incorporated into direct marketing databases.